Onnit Academy Certification
ONNIT Certified Trainer San Francisco

Xodus Fitness is proud to introduce the very first ONNIT Certified Trainer in San Francisco, Coach Rich Thurman MA, CSCS, CPT.

Coach Rich has been using Steel Clubs, Kettlebells and Steel Maces as well as suspension training and Battle Ropes for years prior to its recent growth popularity. However, with the growing popularity and Coach Rich’s constant quest for innovating and trailblazing movements and training protocols, the ONNIT family was the perfect fit for him to grow and explore these implements in greater depth. In turn he is highly qualified to instruct newcomers to these tools.

Message from Coach Rich Thurman:

What is Unconventional Training?

I think unconventional training is anything outside of the normal realm of the current fitness model of EGO driven styles of training and/or even the body building/ weight loss crowd.

Even though the growth of unconventional methods will become more common, I still believe it will remain unconventional and unique as creative coaches innovate and find new ways to explore the common implements used in most fitness protocols.


The focus of the unconventional coach and particularly an ONNIT Certified Trainer is one of lifelong fitness and health, combining strength, endurance, flexibility and mobility with a holistic approach to eating and living.

At the end of the day, most people want to feel better and move better. The foundational training for a person who’s interested in the more unconventional approach looks to strengthen from the body center and move people towards a body that moves more freely.

Certified Personal Trainers Rich  and YanaIT GIVES YOU FREEDOM

Freedom is what we all want at the end of the day. We want to be free to move our body, free of aches and pains. 

I often tell my clients that age is more about how you feel than anything else. Youth is in your ability to move freely, maintain flexibility, mobility, strength and recover.


Naturally the side effects of this sort of training is not only a body that moves better, but a body that utilizes full ranges of motion to get more effective workouts.

More effective workouts maximize energy expense (calorie burn) and as you progress. As you get better over time your body begins to use more ranges of motion, activate more muscle which in the end burns more calories than a body that doesn’t move well.

So the natural side effect is a body that not only performs better, but a body that looks better.


Honestly, I’ve always believed in the Bruce Lee mantra which stems from the Eastern Philosophy of “Take what is useful and discard what is not.” 

Unconventional simply means to take normal implements and do something different than the conventional concepts. We also take implements that aren’t so common and use them in various ways to target parts of the body that are commonly missed in the more traditional workouts.

Common ToolsONNIT Certified Trainer Kettlebell Training San Francisco:

(to see some of the tools in action follow: @coach_rich_thurman on Instagram)

  • Bodyweight
  • Steel Clubs
  • Steel Mace
  • Kettlebells
  • Suspension Training
  • Olympic Bar
  • Sandbags
  • Ropes

Dare to be different and challenge yourself in new ways.

Contact Coach Rich at Rich@xodusfitness.com if you’d like to get started on your Unconventional Journey in the San Francisco Bay Area with an ONNIT CERTIFIED TRAINER.


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