Onnit Academy Certification
ONNIT Certified Trainer San Francisco

Xodus Fitness is proud to introduce the very first ONNIT Certified Trainer in San Francisco, Coach Rich Thurman MA, CSCS, CPT.

Coach Rich has been using Steel Clubs, Kettlebells and Steel Maces as well as suspension training and Battle Ropes for years prior to its recent growth popularity. However, with the growing popularity and Coach Rich’s constant quest for innovating and trailblazing movements and training protocols, the ONNIT family was the perfect fit for him to grow and explore these implements in greater depth. In turn he is highly qualified to instruct newcomers to these tools.

Message from Coach Rich Thurman:

What is Unconventional Training?

I think unconventional training is anything outside of the normal realm of the current fitness model of EGO driven styles of training and/or even the body building/ weight loss crowd.

Even though the growth of unconventional methods will become more common, I still believe it will remain unconventional and unique as creative coaches innovate and find new ways to explore the common implements used in most fitness protocols.


The focus of the unconventional coach and particularly an ONNIT Certified Trainer is one of lifelong fitness and health, combining strength, endurance, flexibility and mobility with a holistic approach to eating and living.

At the end of the day, most people want to feel better and move better. The foundational training for a person who’s interested in the more unconventional approach looks to strengthen from the body center and move people towards a body that moves more freely.

Certified Personal Trainers Rich  and YanaIT GIVES YOU FREEDOM

Freedom is what we all want at the end of the day. We want to be free to move our body, free of aches and pains. 

I often tell my clients that age is more about how you feel than anything else. Youth is in your ability to move freely, maintain flexibility, mobility, strength and recover.


Naturally the side effects of this sort of training is not only a body that moves better, but a body that utilizes full ranges of motion to get more effective workouts.

More effective workouts maximize energy expense (calorie burn) and as you progress. As you get better over time your body begins to use more ranges of motion, activate more muscle which in the end burns more calories than a body that doesn’t move well.

So the natural side effect is a body that not only performs better, but a body that looks better.


Honestly, I’ve always believed in the Bruce Lee mantra which stems from the Eastern Philosophy of “Take what is useful and discard what is not.” 

Unconventional simply means to take normal implements and do something different than the conventional concepts. We also take implements that aren’t so common and use them in various ways to target parts of the body that are commonly missed in the more traditional workouts.

Common ToolsONNIT Certified Trainer Kettlebell Training San Francisco:

(to see some of the tools in action follow: @coach_rich_thurman on Instagram)

  • Bodyweight
  • Steel Clubs
  • Steel Mace
  • Kettlebells
  • Suspension Training
  • Olympic Bar
  • Sandbags
  • Ropes

Dare to be different and challenge yourself in new ways.

Contact Coach Rich at Rich@xodusfitness.com if you’d like to get started on your Unconventional Journey in the San Francisco Bay Area with an ONNIT CERTIFIED TRAINER.


In Home Personal Training San Francisco

Are you looking for quality in home personal training in San Francisco?

Our experienced personal trainers are the top in San Francisco, providing excellent service and high quality instruction and coaching .

All coaches are Internationally Certified and Insured, and we guarantee a level of professionalism unmatched in the SF Bay Area.

We work closely with our clients to design and implement appropriate training for all levels and age ranges. Helping you reach your goals is our number one objective and we take pride in having successfully helped hundreds of our clients reach those goals over the years.

Here’s what some of our clients have said about us:

“Every time I do a session with Rich, I feel like I’ve had the best workout of my life and learned something new. He has given me a whole new outlook on fitness.” -Josie A.

“Rich is an amazing trainer, whether it is personal training or boot camp I am never bored as he blends strength training, circuits, stretching and yoga, he always very knowledgeable and knows how to motivate you.” -Nailah T.

“Yana is a rockstar!.. She is a no nonsense type of person, she pushes me to push myself…She is such an inspiration. If you are a woman looking for a good role model for a fit lifestyle, Yana is the person you should seek.” -Rassamee H.

We’ll gladly provide you with our professional references.  You can also take a look at some of our Yelp reviews.

Personal Training is a premium service and we provide our SoMa and Rincon Hill area clients with the concierge type coaching required.

If you’d like to retain our in home personal training san francisco service email us at info@xodusfitness.com

Coach Rich Thurman has teamed up with Sports Basement’s Bryant street location to bring a one of a kind Bootcamp experience to the people of San Francisco.  

Saturday October 11th at 11am come down and join us for a FREE 50 minute butt kicking bodyweight workout.

Snacks and water will be provided by Sports Basemen. All you have to do is bring a towel, your body ready to work and your game face.

All levels of fitness are welcome to join us. There’s something for everyone so take the leap and join us for this awesome event.

If you have any questions, you can email rich at rich@xodusfitness.com

See you there!


Bootcamp San Francisco

New Personal Training Rincon Hill San Francisco:

Are you looking for a Personal Trainer in the Rincon Hill area of San Francisco? Xodus Fitness offers the highest standard of Personal Training at your condo or apartment building. No need to worry about signing up for a gym membership and then purchasing Personal Training on top of that.

We make it simple by coming to you. We service clients in One Rincon, Rincon Green, Millennium Tower as well as The Infinity and other neighboring buildings. We have the perfect flexible programs for the busy traveler as well the local businessman.

Our Coaching is Elite and Professional. We take extreme care to offer the highest level of professionalism to our clients. Always on time and we rarely, if ever need to cancel a training session. But rest assured, we take late cancelations (for non emergencies) very seriously and do our best to make up the loss of session to our clients.

Do you have a history or injury or special needs? We’ve worked with many different clients over the years with various different needs. From our experience within the realm of rehab, we take great care to liaise with your health provider (Doctor, Physical Therapist, etc) to make sure that our protocols meet the safety and progression needs that you have.  

Are you involved in Athletics and Sports? Our Head Coach Rich Thurman is a Strength & Conditioning Coach that can help you maximize your potential in your sport. We can design a program that will increase strength, speed, agility and mobility as well as endurance. Rich has worked with many athletes over the years, helping them improve overall performance.

Want to know more? Sign up for your Free Consultation here.

Training Rugged Maniac and Tough MudderTough Mudder Training in San Francisco and other obstacle events can be a challenge on your own. So when a couple of our regular Bootcamp participants asked us if they needed to do some special training in order to prepare, we did a little research.

What we found was interesting. There were various recommendations for training protocols for Mud Runs and our Body Transformation Bootcamp program here in San Francisco had all the prerequisites required to successfully prepare.

What type of training is best?

Tough Mudder training in general is fairly standard. Cross Training is essential for these types of events and all of the activities are Bodyweight. This means that it’s important that first timers learn to utilize their own bodyweight during exercise.

We focus on the fundamentals of movement in order to give our clients a solid base to work from. Our program is well rounded. We include some running, some high intensity intervals, mobility and flexibility as well as strength endurance.

Tough Mudder Training is not rocket science. It’s a fun run first of all and I think your approach should be to enjoy yourself. Secondly, it’s a team oriented activity where people help one another. A team environment is the atmosphere we create with our training programs, which increases chances of success with training.

How can you get started?

If you have booked a fun run like Tough Mudder or Rugged Maniac that’s coming up soon then first you need to assess your fitness level and determine how far out in advance you should be prepping yourself for the rigors of the run.

1. Beginner: If you are totally de-conditioned and haven’t worked out in some time it’s probably best to give yourself a few months of training and conditioning. You can take advantage of our 3 Month Unlimited Training package or if you need a little more time, our 6 Month Monthly Membership Prep Package which both give you 4 days per week of training as well as our expert advice and coaching when you need it.

2. Intermediate: If you’re an intermediate level athlete who has a bit of experience but need that extra push, you may want to give yourself a few months to push yourself to that next level of fitness and preparedness for the run. Our 3 Month Unlimited Training package Unlimited Package gives you all 4 classes per week for 30 days.

3. Advanced: If you’re a more advanced athlete and just need some additional challenges and coaching in preparation for Tough Mudder, or are just looking for some enhancement of your current training programming, you may want to try a 1 Month Unlimited package or an 8 Session pack.

Don’t wait until it’s too late to get prepared for your first Tough Mudder, Rugged Maniac or other fun run.